BRP celebrates 3-year ‘green’ commitment to tree planting campaign

Courtesy of Daily American News:

BRP Inc. employees lingered after quitting time on Friday for a photo as part of their three-year commitment to the ‘Going Green’ campaign. Vehicles manufactured by the company were on display as the group gathered.

Yves Cloutier, director of plant operations, said representatives of the four departments helped to shovel dirt into holes where four trees are being planted.

He said Petals & Promises located on West Main Street in Benton not only sold the trees but prepared the area and mulch after planting. Debby Appleton said they would also clear the planting area of grass clumps and dirt clods to ensure the grass would continue to grow.

“BRP (Bombardier Recreational Products) has always been an environmentally responsible corporation,” Cloutier said. “The tree planting is part of our structured approach to going green or CSR (Corporate Social Responsibility). Worldwide, BRP is implementing many environmental improvement programs.

“Here at home, the sport boat facility in Benton has already made strides to reduce our environmental footprint,” he said.

“We have minimized emissions by using the latest technology for fiberglass production and have reduced electrical consumption by installing a highly efficient plant wide lighting system.”

Cloutier said BRP’s commitment to success extends far beyond the walls of our facilities. “We are serious about corporate social responsibility and have developed a structure to ensure that BRP is doing the right thing in the areas of governance and ethics, product safety, supply chain management, employee relations, environment and in our involvement in the communities where we are present,” he said.

Cloutier said the Benton plant employs 350 people and has been been in business in the community for the past 17 years.

“BRP employs more than 6,000 people who continue a 70-year tradition of innovation across Canada, the United States, Austria, Finland, and Mexico,” he said.

“In addition to its manufacturing facilities, BRP has created the Regional Innovation Centre (RIC) in Gunskirchen, Austria, where eco-performing engine technology is developed; has built the Laurent Beaudoin Design & Innovation Centre (CDI) in Valcourt, Canada, BRP’s privileged design tool. It has also established a partnership with Sherbrooke University for the creation of the Advanced Technology Centre BRP-Sherbrooke University (CTA) that is unique in Canada.”

Jim Carroll, plant engineering manager, said more improvements are planned.

“In the next few months we plan to remodel the plant restrooms that involves the installation of low water usage fixtures, motion detection lighting and powered hand dryers,” he said. “We will also upgrade our compressed air system to further reduce our electrical consumption.

“At BRP we strive to always be good stewards of our resources,” Carroll said. “Our most valued resource is our employees. BRP seeks to educate and provide the resources to promote healthier living at work and at home for each of our employees and their families.”

Cloutier said the initiatives are just the beginning of the company’s commitment to improve the environment for employees and the community. He said BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines. “BRP’s founder invented the first tracked vehicle for transportation on snow-covered terrain in 1937,” Cloutier said. “BRP also manufactured the first sit-down watercraft and the first all-terrain vehicle designed for two riders. The company also created a new category with the Can-Am roadster.”

He said BRP is a privately held company and a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. “The company portfolio includes Ski-Doo and Lynx snowmobiles, Sea Doo watercraft and boats that are manufactured in Benton, Evinrude outboard engines, Can-Am all-terrain and side-by side vehicles and roadsters and Rotax engines,” Cloutier said.

Appleton said four roadsters known as the Spyder participated in the Rend Lake Water Festival parade on Saturday. She said riders dressed in camo colors to coincide with the theme ‘Let’s Go Hunting.’

Cloutier said BRP products are distributed in more than 100 countries.