BRP CELEBRATES EVINRUDE E-NATION’S 1ST BIRTHDAY WITH UPGRADES AND NEW FEATURES
Sturtevant, Wis., Feb. 11, 2013 – What a year it has been! Today, BRP celebrates the first birthday of E-NATION, the socially-driven online community. Visitors to www.evinrudenation.com will experience new features like an enhanced navigation bar, and special sections for both Evinrude product reviews and professional teams.
“Whether you’re into fishing or just hanging out with friends and family on the water, visitors will find there’s something for everyone on E-NATION,” said Christopher Berg, Director of Marketing and Strategic Planning for Evinrude. “With a new look, new features and constantly updated content, the website brings all of us together to share our passion for the water.”
E-NATION allows users to ask questions, give advice and swap stories through easy-to-navigate discussion boards. The site also is a great source for original articles and videos on a variety of topics ranging from fresh and saltwater fishing to pontoon and leisure boating, and beyond.
E-NATION provides a wealth of technical information, including a reference library, about Evinrude and Johnson engines. It also allows users to connect directly with Evinrude representatives who will answer their unique questions and offer expert advice based on decades of experience.
When it comes to experts, Evinrude’s team of professional anglers regularly contribute tips, how-to instructions and respond to user questions and comments.
“One of the great aspects of boating and fishing is sharing your knowledge with others, which makes E-NATION such a valuable resource,” said Team Evinrude angler Capt. C.A. Richardson. “I look forward to continuing the conversation on E-NATION in 2013, and invite everyone who shares a passion for the water to join our online community.”
In addition, E-NATION hosts T.E.C., an exclusive owner’s zone filled with select content, coupons and other offerings for Johnson and Evinrude owners. Visit www.theevinrudeclub.com to join by entering your engine’s serial number.
BRP’s Evinrude engine line-up from 3.5- to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at www.evinrudenation.com and follow us on Facebook at www.facebook.com/brpevinrude.